Today we’re wearing… Happy Socks

von Michael Rothleutner

Not just socks, Happy Socks! We LOVE Happy Socks. And how could you not? These unisex socks are designed to make you smile, not only with their bold patterns, but also with the high quality materials and construction. (Hand-sewn toe seams for the perfect fit!?!) LUXURY.

This April marks the beginning of Happy Sock’s 3rd year as the premium sock purveyor. And the brand is already distributing across 40 countries on all continents (I will assume that Antarctica is excluded, but then again I was told in my German class Antarctica ‘is not a continent?’)

And while Stockholm remains home to the charming concept retail storefront and the design center… Seoul currently offers a Happy Socks Pop Up at the Shinsegae Department Store! How cool is that? And with Happy Socks continuously offering new designs, you MUST keep up with the wild, rotating selection regularly on their equally colorful online store!

Happy Socks Blog

Here is a bit sock-wisdom for all those self-diagnosed ‘socksoholics,’ passed on from the experts on that aforementioned Happy Socks website:

It is said that the word ‘socks” is derived from the loose-fitting slippers, called SOCCUS in Latin, worn by Roman comic actors. Socks have evolved over the centuries from the earliest models, which were made from animal skins wrapped around the foot and tied around the ankles. In the 8th century BC, the Ancient Greeks wore socks of matted animal hair for warmth. The Romans also wrapped their feet with leather or woven fabrics. In the 5th century AD, holy people in Europe wore socks called puttees to symbolize purity.

In 1,000 AD, socks became a symbol of wealth among the nobility. The modern socks are knitted or woven type of hosiery. Socks are designed to ease chafing between the foot and footwear, protect footwear, provide comfort, be fashionable and keep the feet warm. In cold environments, socks help to retain or remove the moisture of the foot and thereby minimize the risk of frostbite. The invention of a knitting machine in 1589 meant that high quality socks could be knitted six times faster than by hand. Nonetheless, knitting machines and hand knitters continued side by side until 1800. The next revolution in high quality socks production was brought on by the introduction of nylon in 1938. Until then, socks had been commonly made from silk, cotton and wool. Nylon gave rise to the process of blending two or more yarns for the production of high quality socks.

Trust me friends, these colorful little numbers are well worth checking out. Happy Socks have found their place among my imagined pantheon of Swedish marvels, (somewhere between the perfect våffla and Volvo.)


Michael Rothleutner

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